{"id":6417,"date":"2026-07-24T10:25:17","date_gmt":"2026-07-24T10:25:17","guid":{"rendered":"https:\/\/propernews.co\/?p=6417"},"modified":"2026-07-24T10:25:17","modified_gmt":"2026-07-24T10:25:17","slug":"less-than-a-lover-ignites-summer-vibes-as-jennie-releases-new-solo-single","status":"publish","type":"post","link":"https:\/\/propernews.co\/?p=6417","title":{"rendered":"&quot;Less Than a Lover&quot; Ignites Summer Vibes as Jennie Releases New Solo Single"},"content":{"rendered":"<p>Blackpink singer Jennie has unveiled her latest solo offering, &quot;Less Than a Lover,&quot; a track that encapsulates the ephemeral nature of summer romance. Released via her independent record label, Odd Atelier, in partnership with Columbia Records, the song delves into a relationship that hovers in the ambiguous space between friendship and something more profound, a sentiment that resonates deeply with the season&#8217;s fleeting passions. The single arrived alongside a visually stunning music video, further amplifying its ethereal and atmospheric qualities, and was initially teased to fans during her highly anticipated headlining performance at New York City&#8217;s Governors Ball in June. This release marks a significant moment in Jennie&#8217;s burgeoning solo career, following the successful launch of her debut EP, <em>Ruby<\/em>, last year.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/propernews.co\/?p=6417\/#A_Sonic_Ode_to_Summers_Ambiguity\" >A Sonic Ode to Summer&#8217;s Ambiguity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/propernews.co\/?p=6417\/#A_Strategic_Release_Leading_to_Festival_Dominance\" >A Strategic Release Leading to Festival Dominance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/propernews.co\/?p=6417\/#Building_on_the_Success_of_Ruby\" >Building on the Success of Ruby<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/propernews.co\/?p=6417\/#The_Broader_Impact_of_Jennies_Solo_Ventures\" >The Broader Impact of Jennie&#8217;s Solo Ventures<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"A_Sonic_Ode_to_Summers_Ambiguity\"><\/span>A Sonic Ode to Summer&#8217;s Ambiguity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&quot;Less Than a Lover&quot; is characterized by Jennie&#8217;s signature vocal delivery, a blend of smooth sensuality and understated emotion. The lyrics paint a vivid picture of a connection that defies easy categorization: &quot;It\u2019s more than lust\/ It\u2019s just enough,&quot; she croons, articulating a desire for a relationship that exists in a sweet spot of intensity without the full commitment of a traditional romance. The chorus, &quot;And all I want this summer\/ Is a little bit less than a lover\/ Need a little bit less than a lover\/ You get a little bit more than another,&quot; encapsulates the song&#8217;s central theme of embracing a less defined, more fluid connection, perfectly mirroring the transient beauty of summer itself. The production of the track is expected to complement this lyrical narrative, likely featuring a blend of contemporary R&amp;B influences with an infectious, summery beat designed to resonate with listeners during the warmer months.<\/p>\n<p>The release of &quot;Less Than a Lover&quot; signifies Jennie&#8217;s continued commitment to her solo artistry, demonstrating her ability to craft compelling narratives and distinct sonic identities outside the global phenomenon that is Blackpink. Her independent label, Odd Atelier, founded in late 2021, provides her with a creative platform to explore her artistic vision without the traditional constraints of major label structures. This move has allowed her to maintain greater control over her music and brand, a strategy increasingly adopted by artists seeking to forge unique paths in the contemporary music landscape. The collaboration with Columbia Records, a major player in the global music industry, ensures that &quot;Less Than a Lover&quot; will reach a wide international audience, building upon the immense global following Jennie commands.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Strategic_Release_Leading_to_Festival_Dominance\"><\/span>A Strategic Release Leading to Festival Dominance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The timing of &quot;Less Than a Lover&quot; is particularly strategic, positioning Jennie as a prominent figure in the summer festival circuit. Her performance at Governors Ball, where the song was first introduced, generated significant buzz and anticipation. This headlining slot at a major music festival, alongside artists like ASAP Rocky and Lorde, underscored her growing influence as a solo performer. The release of the single shortly after further capitalized on this momentum.<\/p>\n<p>Looking ahead, Jennie is slated to continue her solo festival run with a headlining appearance at Lollapalooza in Chicago later this month. This performance marks a significant milestone, placing her on the same stage as some of the world&#8217;s biggest musical acts and further solidifying her global appeal. Following her US festival engagement, she is also scheduled to make her debut at the Summer Sonic Festival in Japan in August. These high-profile festival appearances are crucial for artists looking to connect with diverse fan bases and expand their international reach. For Jennie, they represent an opportunity to showcase her solo material to a broad audience and reinforce her status as a multifaceted global artist. The inclusion of &quot;Less Than a Lover&quot; in her live sets is expected to be a highlight, allowing audiences to experience the song&#8217;s infectious energy and relatable themes firsthand.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Building_on_the_Success_of_Ruby\"><\/span>Building on the Success of <em>Ruby<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&quot;Less Than a Lover&quot; arrives as a follow-up to Jennie&#8217;s critically acclaimed debut solo EP, <em>Ruby<\/em>, which was released in March of last year. The 15-track EP, also released under Odd Atelier, was a significant artistic statement, showcasing Jennie&#8217;s versatility and depth as a musician. <em>Ruby<\/em> featured an impressive roster of collaborators, including Childish Gambino, Doechii, Dominic Fike, Dua Lipa, FKJ, and Kali Uchis. This eclectic mix of artists highlighted Jennie&#8217;s broad musical palette and her ability to navigate diverse genres, from R&amp;B and hip-hop to more experimental sounds. The EP received positive reviews, with critics praising Jennie&#8217;s songwriting, vocal performances, and the cohesive artistic vision that tied the project together. The success of <em>Ruby<\/em> laid a strong foundation for her subsequent solo endeavors, demonstrating her capability to command attention and critical acclaim on her own terms.<\/p>\n<p>Following the release of <em>Ruby<\/em>, Jennie rejoined her Blackpink bandmates for a highly successful world tour and the release of the group&#8217;s latest album, <em>Deadline<\/em>. Released in February of this year, <em>Deadline<\/em> featured five tracks, including the group&#8217;s comeback single &quot;Jump.&quot; The album and subsequent tour further cemented Blackpink&#8217;s position as one of the most influential K-pop groups globally, showcasing their continued ability to deliver chart-topping music and electrifying live performances. However, the concurrent success of her solo projects underscores Jennie&#8217;s ability to thrive both as part of a globally recognized group and as an individual artist. This dual career path is a testament to her talent, work ethic, and the strategic management of her artistic endeavors.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Broader_Impact_of_Jennies_Solo_Ventures\"><\/span>The Broader Impact of Jennie&#8217;s Solo Ventures<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Jennie&#8217;s solo releases, including &quot;Less Than a Lover,&quot; have significant implications for both her career and the broader music industry. Her ability to release music independently through Odd Atelier, while still achieving mainstream success with the support of major labels like Columbia Records, sets a precedent for other artists seeking greater creative autonomy. It demonstrates that a balance can be struck between artistic independence and commercial viability.<\/p>\n<p>Furthermore, Jennie&#8217;s solo work allows her to explore musical territories and lyrical themes that might differ from the group&#8217;s collective sound. This not only enriches her artistic expression but also broadens the appeal of Blackpink by showcasing the individual talents and diverse artistic sensibilities of its members. Her success as a solo artist contributes to the growing global acceptance and appreciation of K-pop artists venturing into Western markets with their individual projects.<\/p>\n<p>The &quot;less than a lover&quot; theme itself, exploring nuanced and unconventional romantic dynamics, resonates with contemporary audiences who often navigate complex relationships in the digital age. The song&#8217;s ability to capture this sentiment in an accessible and engaging manner is likely to contribute to its widespread appeal. As Jennie continues to build her solo discography, her influence as a style icon, fashion trendsetter, and musical innovator is poised to grow even further, solidifying her position as a leading figure in global pop culture. The visual component of &quot;Less Than a Lover,&quot; with its cinematic music video, further enhances this holistic artistic presentation, appealing to fans who appreciate her multifaceted creative output.<\/p>\n<!-- RatingBintangAjaib -->","protected":false},"excerpt":{"rendered":"<p>Blackpink singer Jennie has unveiled her latest solo offering, &quot;Less Than a Lover,&quot; a track that encapsulates the ephemeral nature of summer romance. Released via her independent record label, Odd Atelier, in partnership with Columbia Records, the song delves into a relationship that hovers in the ambiguous space between friendship and something more profound, a &hellip;<\/p>\n","protected":false},"author":1,"featured_media":6416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[190],"tags":[191,809,3202,3091,3200,192,193,1004,3204,3203,658,3201],"class_list":["post-6417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-entertainment","tag-ignites","tag-jennie","tag-less","tag-lover","tag-movies","tag-music","tag-releases","tag-single","tag-solo","tag-summer","tag-vibes"],"_links":{"self":[{"href":"https:\/\/propernews.co\/index.php?rest_route=\/wp\/v2\/posts\/6417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propernews.co\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/propernews.co\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/propernews.co\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/propernews.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6417"}],"version-history":[{"count":0,"href":"https:\/\/propernews.co\/index.php?rest_route=\/wp\/v2\/posts\/6417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/propernews.co\/index.php?rest_route=\/wp\/v2\/media\/6416"}],"wp:attachment":[{"href":"https:\/\/propernews.co\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/propernews.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propernews.co\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}